Hidden Moment Analysis 00
Design Thinking

Many surprising ideas are hidden in the subconscious behaviours of users, the behaviours that the user is not aware of. While designing a product, designers often miss the subconscious behaviours of the user as these behaviours are at their subconsciousness as well. Method aims to reveal subconscious behaviours and design products focusing on these small moments that user enjoys or has difficulties in when using a product by visualizing the complete experience a person has with the product. (more…)

Negative Brainstorming 00
Design Thinking

In cases where designer or design team has too much knowledge in the field that is designed for, feasibility of the ideas are often questioned during brainstorming sessions. Negative Brainstorming method aims to generate solutions to a problem by worsening the situation, so that feasibility of the ideas are not questioned and brainstorming session continues without disturbance. (more…)

Wish Cards 00
Design Thinking

Wish Cards method engages imaginary and fictional thinking, encouraging participants to think more divergent without any limitations. Since ideas are fictitious their feasibility is not questioned. This allows creative idea generation process to continue without any disturbance. Wish Cards method can be used as group as well as individual. (more…)

Creative Idea Filtering 00
Design Thinking

Creative Idea Filtering method aims to help selection of creative ideas by evaluating them according to novelty and usefulness measures which are the two main aspects that define a creative idea or product¹. At the end of the classification process, the ideas which are categorized as both useful and novel are chosen for next phase of the project for further development. (more…)

Empathy Map 00
Design Thinking

Empathy map method aims to design by employing all five senses. As vision is the most dominant sense out of the five senses that human beings possess¹, products are tend to be thought and designed with visuals predominantly. Empathy map method reveals the hidden needs and the small moments that the user enjoys by analyzing users’ five senses and cognitive process. (more…)

Hierarchy of Objectives 00
Design Thinking

During design process, attempts to meet many project goals and requirements concurrently often causes a creative cramp. Hierarchy of Objectives method aims to make the project goals more manageable by organizing the project requirements in a hierarchical order based on their importances. This prioritized list of objectives forms a basis for design decisions as the project guideline. (more…)