Many surprising ideas are hidden in the subconscious behaviours of users, the behaviours that the user is not aware of. While designing a product, designers often miss the subconscious behaviours of the user as these behaviours are at their subconsciousness as well. Method aims to reveal subconscious behaviours and design products focusing on these small moments that user enjoys or has difficulties in when using a product by visualizing the complete experience a person has with the product. (more…)

A morphological chart is a diagrammatic method to generate ideas and forms based on function analysis. Method helps designers to explore design solutions and forms in a systematic manner. The chart sets out the complete range of solutions and form alternatives for each sub-function, which is then combined together into a final design and form. The outcomes of this method are more likely to be additive forms. (more…)

Products are shaped based on their pragmatic functions (purpose) and/or their symbolic functions (meaning). Form typology can be grouped under four categories based on form’s relation to its function, which are Additive, Integrative, Integral and Sculptural forms. (more…)

Design projects with a complex nature that include design of many product components, specific user groups and services require more structured and systematic approach. Within these types of projects, in contrast to chaotic design process, product is designed phase by phase where each step builds a basis for the other. (more…)

In cases where designer or design team has too much knowledge in the field that is designed for, feasibility of the ideas are often questioned during brainstorming sessions. Negative Brainstorming method aims to generate solutions to a problem by worsening the situation, so that feasibility of the ideas are not questioned and brainstorming session continues without disturbance. (more…)

Models are built to test or communicate different aspects of a design or an idea in three-dimension. Based on their testing purpose, models are grouped under three categories; aesthetics (e.g. form, color, material), user interaction (e.g. ergonomics, usability), and technical (e.g. manufacturing, functions). (more…)

Wish Cards method engages imaginary and fictional thinking, encouraging participants to think more divergent without any limitations. Since ideas are fictitious their feasibility is not questioned. This allows creative idea generation process to continue without any disturbance. Wish Cards method can be used as group as well as individual. (more…)

Creative Idea Filtering method aims to help selection of creative ideas by evaluating them according to novelty and usefulness measures which are the two main aspects that define a creative idea or product¹. At the end of the classification process, the ideas which are categorized as both useful and novel are chosen for next phase of the project for further development. (more…)

Empathy map method aims to design by employing all five senses. As vision is the most dominant sense out of the five senses that human beings possess¹, products are tend to be thought and designed with visuals predominantly. Empathy map method reveals the hidden needs and the small moments that the user enjoys by analyzing users’ five senses and cognitive process. (more…)

During design process, attempts to meet many project goals and requirements concurrently often causes a creative cramp. Hierarchy of Objectives method aims to make the project goals more manageable by organizing the project requirements in a hierarchical order based on their importances. This prioritized list of objectives forms a basis for design decisions as the project guideline. (more…)